Ireland-based Ryanair has confirmed it would add trans-Atlantic flights. Speculations about the airline steering its way into North America had been confirmed.
The company said in a statement:
The board of Ryanair have approved the business plans for future growth, including trans-Atlantic. European consumers want lower cost travel to the U.S. and the same for Americans coming to Europe. We see it as a logical development in the European market.”
This would mean tickets from the United Kingdom to the United States could cost as much as £10 apiece. The service would not be active until after five years.
A Ryanair spokesman said that it depends on attaining viable long-haul aircraft, which would take five years.
Meanwhile, Boston, New York, Chicago, London, Berlin and Dublin are some of the countries included in the £10 plan.
This is Ryanair’s response to other European low-cost carriers now entering the European market. However, it differentiates itself from the other markets in this manner.
“We’ve seen what others have done, we’ve listened and observed what’s gone on in the past 12 months and now have a better view on how we’d like to launch it and market it, and what the product would look like,” Jacobs, the Ryanair marketing chief, says to the Financial Times.
Jacobs described Ryanair’s North America plan as part of an ambitious growth strategy that would differ from Norwegian’s because “we’re a bigger business — a bigger brand with more traffic and a much more efficient cost model.”